- Having the ability to make typical posts of Public Relations
- Having knowledge about the function and role of advertising in society
- Having a theoretical framework explaining how the advertising works.
- Having the ability to make media planning.
- Having the ability to make advertising strategic planning.
- Having the ability to create advertising designs in various communication channels/media
- Having the ability to negotiate and foster relationships with clients.
- Having a professional work attitude in producing advertising products that are in line with the values and ethics of society
- Having the ability to plan television and film production programs
- Having the ability to make television and film program productions
- Having the ability to do post-production editing.
- Having the ability to research the behavior of the public media.
- Having the ability to carry out research into the production of television programs and films
- Having the ability to apply ethics and law in television broadcasting and film activities.